![]() The company is also guiding Nikita Dragun's foray into podcasting with Dear Dragun, the first in a slate of shows that the trans beauty vlogger is creating for Amazon's Amp, a Clubhouse-like platform that throws licensed music into the mix. It will produce the debut audio and video podcast from Hype House cofounder Alex Warren, an interview series called Locked In that arrives on April 20. In addition to Additive, Wheelhouse unveiled today a handful of new content deals. We're building a one-stop shop, and the management piece is that next obvious extension." "And those three divisions look like what a talent's life looks like. "The Wheelhouse business is a content studio, marketing agency, and investment platform," Simpson said. These capabilities are what Simpson believes will set Wheelhouse apart in a crowded digital talent management landscape chock full of formidable players. Separately, the company operates an investment arm called Wheelhouse 360 and a branded content agency called Wheelhouse Labs. Simpson said the company sought to sign creators with "multi-hyphenate capabilities that can cross over to long-form content, live events, and a whole bunch of other things."Īdditive will live within Wheelhouse's DNA division, which houses its digital and audio ventures, such as Bailey Sarian's Dark History podcast and Brooklyn Beckham's Cookin With Brooklyn show on Facebook Messenger. Wheelhouse chief strategy officer Ed Simpson said Additive will be staffed by two managers, Adden Laughlin and Paul Dizon, at launch. ![]() ![]() Also joining the roster are Twitch FIFA streamer Nick Bartels and podcast host Jordyn Rolling. Now, the company is moving further into the space by launching a talent management shop called Additive Creative, which will rep top TikTok stars like Jack Wright, power couple Nick Champa and Pierre Boo, activist twin sisters Sarah and Leah Talabi, ER nurse Bianca Antisera, and food challenge creator Cassie Sharp. This story is available exclusively to InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders.
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